Our Help Areas for Franchisors
Our help programs for franchisors are based upon the principles of our book Five Pennies, and our over 30 years of franchising experience. And this isn’t just general franchising experience… We have built and successfully ran some of the most iconic brands in world as Founders and C-level executives. As well, served on many company and industry boards.
We pride ourselves on creating long-lasting relationships and customized services for our franchisor clients. In addition to our Brand Mentoring program, many of our engagements are project driven.
Other times, a methodical diagnostic approach for a brand is needed to improve overall performance and form competitive advantages. In this instance, we will perform a 25 Core Areas Brand Audit which brings clarity to areas of your franchise system that need improvement or creation, ranked by priority. Based upon that information, we develop customized programs and tools that specifically address those areas with a well-planned time frame for implementation.
Project Services Provided:
- Franchise Sales Improvement & Process
- Developing Multi-Unit & Area Representative Programs
- Franchise Relations & Validation Assistance
- Development of Franchisee Advisory and/or Marketing Councils
- Examining & Improving Unit Economics
- Redefining Brand Strategy and Growth Tactics
- Reviewing & Writing Operations Manuals
- Improving Franchisee Training Programs
- Developing & Managing Effective Field Support Programs
- Improvement of Information Systems, Including POS, Intranet, and Other Technology Platforms.
- Franchisor Mentoring & Staff Training
- Franchise Disclosure Document (FDD) Review
- On-Boarding New Franchisees
- Litigation Support & Expert Witness
- Mergers & Acquisition Assistance
- International Expansion & Management
New and Development Stage Franchisors (0 – 25 Units, 0 – 3 Years Franchising Age)
All phases of brand growth are critical to manage, however young new franchise systems are particularly at risk – as as they say “you don’t know, what you don’t know”. Best guess fixes or ignoring the problem altogether may seem like the right thing to do at the time, however can be very expensive and damaging to fix down the road.
As new franchisees are brought into a fledgling system – franchisee relationships, supply chain management, training, system compliance, operations, and other growing pains can seem overwhelming. To identify these challenges and countless others, our Brand Mentorship Program is your answer. As we can quickly and cost-effectively navigate you and your team through making the right decisions and moving the brand forward with growth goals.
Emerging Franchisors (25 – 200 Units, 3 – 6 Years Franchising Age)
As kids reach their teenage years they struggle between the worlds of being a kid and facing emerging adult issues, decisions, and responsibilities. Through that period of their life some of them rebel, some of them glide right through, and many bounce through with high drama. Franchise companies that have grown beyond the first few years of startup often behave like teenagers going through those turbulent times. Your company will be no different.
Your brand may face financial management, change management, marketing fund management, litigation, franchisee relationship, information systems strain, supply chain management, system compliance, multi-unit operations, and other issues.
An amazing tool to benchmark and discover problematic areas is by conducting a 25 Core Areas Brand Audit, which will quickly identify the “holes in your boat” within your franchise system that need improvement or creation, ranked by priority. Based upon that information, we develop customized programs and tools that specifically address those areas with a well-planned time frame for implementation.
Mature Franchisors (200+ Units, Over 6 Years)
Once a system grows beyond 200 units, brand management and structure significantly change. Departmentalization, partnerships, information systems, Franchisee Advisory Councils, franchisee relationships, unit economics, unit annual growth, litigation, and field support all become much bigger areas of focus and challenges.
Conducting a 25 Core Areas Brand Audit will quickly identify areas of your brand that need improvement or attention, ranked by priority. Based upon that information, we develop customized programs and tools that specifically address those areas with a well-planned time frame for implementation.
In addition, our Brand Mentorship Program is your answer, as we can quickly and cost-effectively navigate you and your team through making the right decisions and moving the brand forward with growth goals.
We have the experience and credibility to work effectively with established mature franchisors. Let us guide and support you in making the changes your brand requires or helping you to take advantage of new opportunities when they come.
Learn More About Our Experience
Listen to Lonnie Helgerson’s interview below by Sandra Hart, the BNI Global Director of Ireland for promoting his upcoming keynote address at their International Directors meeting in Las Vegas, NV. With over 200,000 members in 7,500 plus chapters worldwide, BNI® is the world’s leading referral organization.
Contact us today to have a discussion on how we can help you achieve your goals or solve a problem.