Tel: 727.455.0056
Email: lonnie@helgersonfranchisegroup.com

Franchising: The Importance of Recruiting the Right Franchisee Team Members

“Expensive Trouble” is the phrase that best describes what happens when you recruit the wrong franchise owners into your system.  Trust me (I speak from experience), you do not want…

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Franchising: Are you running with the bulls or fostering positive franchisee relations?

You Have Two Distinct Relationships with a Franchisee Franchise Mega-Brand (Mega=Great) leaders recognize that their systems operate on two very different but equally important relationship levels with their franchise owners….

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Franchising: Manage Your System Like NASA Would!

The Importance of Managing Your System like NASA A Morgan Stanley Internet Trends Study states that mobile technology is growing faster than any other industrial or technology segment has ever…

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Franchising: How 5 Pennies can Make or Break a Franchise System

Why 5 Pennies Are Important To You! I have served on the Board of Advisors for the International Institute for Franchise Executives (IIFE) at Nova Southeastern University in Ft. Lauderdale,…

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25 Core Areas of a Successful Franchise Brand

The Franchise Mega-Brand Model of Success   (Mega=Great) The Model of Success diagram illustrates the building blocks for growing a successful franchise Mega-Brand. The strength of a pyramid is no stronger…

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Franchising: Creating Partners in Growth

The following is an excerpt from my book Five Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. The Importance of Creating Partners in Growth If you…

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Do Your Franchisees Say That You Genuinely Care About Their Input on the Direction of the System?

The following is an excerpt from my book 5 Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. Here are ten important questions to ask yourself…

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Sun Tzu for Franchising

Listen to Lonnie Helgerson, along with hosts Stan Friedman and Paul Segreto discuss Lonnie’s book Five Pennies – The “Field Manual” for Successful Franchising! “Every year tens of thousands of…

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Franchising: This Is Where The Rubber Hits The Racetrack

The following is an excerpt from Lonnie Helgerson’s book 5 Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. There Is No Excuse For Not Spending…

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Franchising: Successful Strategic Market Build-out

The following is a two section excerpt from my book 5 Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. Successful Strategic Market Buildout Shortly after…

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