Tel: 727.455.0056
Email: lonnie@helgersonfranchisegroup.com

National Accounts – Leveraging the Scale of Franchising

National Accounts Programs National Accounts programs are mostly associated with services and products and have been around in some variation nearly as long as franchising has. National Accounts customers are…

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The Lure of Rapid Franchise Growth

Multi-Unit Growth: Is It Right for Your Franchise Brand? Not necessarily. It depends upon a number of factors including the franchised unit operations, age of the system, geographic footprint already…

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Kick Your Franchise Sales Into High Gear!

Happy Holidays! The election is over and all signs point to strong franchise growth in the future. Consumer confidence is growing, there is access to capital, and it appears we…

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Podcast: How to Build a Successful Franchise System

Listen to a Discussion About Lonnie’s Book Five Pennies – The “Field Manual” for Successful Franchising! An interview by Sandra Hart, the BNI Global Director of Ireland for promoting his upcoming keynote address…

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Grow Your Brand With Franchisee Performance Groups

Franchisee Performance Groups A Franchisee Performance Group is a group of six to eight franchisees who meet on a regular basis and deep-dive into financial, operational, planning, and marketing best…

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10 Secrets of High-Performance Franchise Brands

See how your brand stacks up against the Top Ten Traits of high-performance franchise brands. Rule No. 1 – Tee up your franchisees for mega-success, not failure! Show your commitment…

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Upcoming Webinar: The 25 Core Areas of a Successful Franchise Brand

Please register for our upcoming webinar: The 25 Core Areas of a Successful Franchise Brand Oct 12, 2016 1:00 PM CDT CLICK HERE TO REGISTER NOW! There is no cost…

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Franchising: Scaling Into a Multi-Brand Company

How to Grow Into a Multi-Brand Franchise Company Multi-Brand Advantages I am a huge proponent of multi-brand franchise systems because of the economies of scale that they afford and the…

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Franchising: Is Your Franchise Fee Too Low?

Do You Know Your Cost Per New Franchisee? A number that you absolutely must know to effectively run a franchise company is “cost per new franchisee” for each new unit…

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Franchising: The Importance of Recruiting the Right Franchisee Team Members

“Expensive Trouble” is the phrase that best describes what happens when you recruit the wrong franchise owners into your system.  Trust me (I speak from experience), you do not want…

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