Tel: 727.455.0056
Email: lonnie@helgersonfranchisegroup.com

Blog

Franchising: How 5 Pennies can Make or Break a Franchise System

Why 5 Pennies Are Important To You! I have served on the Board of Advisors for the International Institute for Franchise Executives (IIFE) at Nova Southeastern University in Ft. Lauderdale,…

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25 Core Areas of a Successful Franchise Brand

The Franchise Mega-Brand Model of Success   (Mega=Great) The Model of Success diagram illustrates the building blocks for growing a successful franchise Mega-Brand. The strength of a pyramid is no stronger…

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Franchising: Creating Partners in Growth

The following is an excerpt from my book Five Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. The Importance of Creating Partners in Growth If you…

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Do Your Franchisees Say That You Genuinely Care About Their Input on the Direction of the System?

The following is an excerpt from my book 5 Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. Here are ten important questions to ask yourself…

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Sun Tzu for Franchising

Listen to Lonnie Helgerson, along with hosts Stan Friedman and Paul Segreto discuss Lonnie’s book Five Pennies – The “Field Manual” for Successful Franchising! “Every year tens of thousands of…

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Franchising: This Is Where The Rubber Hits The Racetrack

The following is an excerpt from Lonnie Helgerson’s book 5 Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. There Is No Excuse For Not Spending…

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Franchising: Successful Strategic Market Build-out

The following is a two section excerpt from my book 5 Pennies: Ten Rules to Successfully Building a Franchise Mega-Brand and Maximizing System Profits. Successful Strategic Market Buildout Shortly after…

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Is Your Franchise on The Right Track?

See how your brand stacks up against the Top Ten traits of high-performance brands. Five Pennies – Ten Rules Pocket Summary Rule No. 1 – Tee up your franchisees for…

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