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We Wrote the “The Field Manual” for Successful Franchising!Join Our Franchise Brand Mentorship ProgramFranchise Your BusinessOutperform Your Competition!

We Wrote the “The Field Manual” for Successful Franchising!

Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

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Join Our Franchise Brand Mentorship Program

Do you need expert franchising assistance and have a small budget? For a low monthly subscription, you can have Lonnie Helgerson, CFE as your out-sourced Chief Operations Officer, Mentor and Board of Advisors member.

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Franchise Your Business

Grow your business through the most successful business expansion method in the world – Franchising!

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Outperform Your Competition!

As a diagnostic tool, the 25 Core Areas Brand Audit will bring clarity to areas of your franchise system that need improvement or creation, ranked by priority.

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A Recognized & Trusted Franchising Expert!

Our Mission: To grow franchise brands and companies that excel to greatness with a profitable and sustainable business model.

Helgerson Franchise Group was founded in 2005 to provide experienced development, management and consulting to new, emerging and mature franchise brands, supplier companies and other stakeholders.

The “Field Manual” for successful franchising. Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits, the leading book on growing and managing a franchise brand, was written by our founder Lonnie Helgerson, CFE.

Creating Franchise Mega-Brands (Great) is our Specialty!

Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonald’s®, SUBWAY® Restaurants, Marriott®, RE/MAX®, or Great Clips® and fail to reach that goal.  Why?

Beyond the initial legal work, basic operations manual, some training and a fancy logo to get started, what does it really take to be a successful franchise brand?

We can guide and assist you in with your dream of becoming the next “BIG” franchise brand. We have over 30 years of brand building experience and can assist you with everything from initial concept planning to developing operations manuals, training, operations, and more.

Beyond the startup phase we can help you grow with systems and resources including franchise sales, marketing, technology requirements, training, brand management tools, and management advice.

Learn More About Our Experience

Listen to Lonnie Helgerson’s interview below by Sandra Hart, the BNI Global Director of Ireland for promoting his upcoming keynote address at their International Directors meeting in Las Vegas, NV. With over 200,000 members in 7,500 plus chapters worldwide, BNI® is the world’s leading referral organization.

Put us to Work for you Today!